Off Page Optimization Is something which is done offsite and usually not visible on the website however results in pushing the ranking higher on search engines, it is a regular process and must be done ethically for better and long term results." Creation of New Pages" Link Building Services" Directory Submission" Article Creation and Submission" Classified Ad Creation and Submission" Blog Post Message Creation and Submission" Press Release Creation and Submission" E-book Creation and Submission.
Off Page Optimization is usually consist of different link building methods
· Directory Submission
· Social Bookmarking Submission
· Blog Posting
· Blog Hosting
· Article Submission
· Press Release Submission
· Forum Posting
· Footer Links
· Affiliate Marketing
· Blog Commenting
· Review Posting
· Rss Feed Submission
· Css Submission
· Video Submission
· Profile Creation
· Link Wheel
· Social Media Optimization
· E-book Creation and Submission
· Creation of New Pages
· Classified Ad Creation and Submission
1- for off page optimization you have to care about google panda
some fact have to
Google’s Panda update was aimed at one thing- improving the experience of Google search engine users.Because Google had figured out that visitor’s hated going to small, spammy looking websites with poor quality content, they decided to target sites that had these characteristics
• Lots of low Page Rank (PR) backlinks
• Uneven backlink velocity (they came too fast or slow)
• Too many/not enough keywords
• High bounce rates
• Too many links from the same sites
• Poor onsite optimization (no internal linking)
• No or very few outbound links
There were other factors as well, but these are a few of the biggest ones.
Even though Google had been moving in this direction for a while, this solidified the fact that automated, spammy stuff didn’t work anymore.
Marketers who had been using SE Nuke, Xrumer, Article Marketing Robot, Scrapebox, and dozens of other software the gives automated backlinks lost their entire businesses overnight.
Meanwhile, other websites that had been built up “the right way” shot up in rankings.
While some marketers were crying their eyes out, others were jumping with joy.
But this wasn’t quite enough. Even though the Panda updates (which kept coming for a few years) had caused some huge waves, Google wasn’t done yet.
2- care about google penguin
- Even though the Panda updates were huge, Google’s Penguin updates really shook things up.
- According to Matt Cutts- Google’s spokesperson when it comes to SEO- the websites with a giant bulls-eye for getting crushed were those that were “over optimized”.
- What did this mean? Well besides the factors mentioned above, probably the biggest change was concerning incoming backlinks’ anchor text.
- In other words- if 97% of a website’s backlinks all had the anchor text of “how to lose 10 pounds in a week” or whatever- Google thought that looked fishy.
- And it kind of does, when you think about it. How many people are going to link to an article they found with anchor text like that?
- Instead, a more realistic anchor text profile would include lots of other keywords, like how to lose weight, lose weight fast, lose 10 pounds, how this guy lost 10 pounds, this article, etc.
- Something else that Google looked at was this- where is most of this website’s traffic coming from? Is it ALL coming from my search engine? Or is it also coming from guest posts, Facebook, articles, videos, press releases, and lots of other places across the internet?
- Again, this makes sense. A popular website will get traffic from TONS of different places- not just Google’s search engine.
- Meanwhile, a website that has been over-optimized may be receiving tons of traffic from Google, but none from other places. The Penguin didn’t like this, so these websites got CRUSHED
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